Burger King is hoping to be known as more than “The Home of the Whopper.” This weekend, the fast food chain rolled out “Flame,” a new men’s body spray billed as “the scent of seduction with a hint of flame-broiled meat.” And an informal survey by the Boston Herald found that there are men out there who’d wear it - even one who seemed to be named after a meat “It’s very nice,” said Salami Caushi, 55 and a South Boston resident, who was sipping hot coffee at the Burger King on Broadway yesterday. As his companion grimaced, Caushi sprayed the scent on his wrist, and then took a long sniff of Flame for men. “Yes, nice,” he said. Tony Rama, who was sitting downwind of Caushi, strongly disagreed. “It’s much too heavy,” he said. A few tables away, Reno Hoxhallari, 29 and from Medford, was taken aback by the burger joint’s new product. “It’s got to be a joke,” he said, as he scrutinized a photo of the chain’s cartoonish King, languishing by the fire, wearing his crown and little else.

A friend sent this to me last night. At first I thought it had to be a joke and just some crazy publicity stunt. Then I saw it was actually being sold at stores. It's still a joke, but to the BK people, this is serious. After a lot of thought, I figured I could go a few ways here. Talk about how smelling like a burger and eating a burger are two very different things. Maybe get into the fact that the dude they interviewed about a meat smelling scent, well he had the name "Salami". But no. My main concern is animal control. Although I would like to see the majority of PETA members hanging upside down from trees, I like the animals. This is going to cause chaos and mayhem in their respectful communities. Think about it. If they go around smelling burgers all day, they will be attacking men that aren't just named after a sandwich meat. Biting into calves and elbows. This is an epidemic waiting to happen. Have you ever brought Burger King into a house with dogs? I know! 

I didn't want to get into this, but the logo as got to go. People for years have talked about how creepy the King was. I defended him thick and thin pretty much for his NFL commercials where he would tune a guy up then give him a whopper. Hilarious. But that picture just really is creepy. Come on TK, get on it!